Paid Acquisition Apprentice (Alternance) - 12 months - Paris
Who are we ?
Welcome to the #1 home exchange community in the world
At HomeExchange, we envision a new mode of travel: through home exchanges.
Our company runs today the world’s largest home exchange community, with 310k members in 177 countries. Thanks to an innovative system, the platform offers a flexible and secure service, so that the members live an authentic experience based on trust and hospitality. Our way of life is shared by the worldwide HomeExchange community. It is in keeping this vision that we take on new initiatives every day to design unforgettable experiences for our members.
We find that respect, freedom, and kindness go hand-in-hand with ambition, innovation, and confidence. If you see yourself also manifesting these notions, searching for authentic experiences and exhibiting a concern about the preservation of our planet we invite you to join us. Let's build the future of travel together!
Job description
You'll join the Acquisition team to help grow our member base across Google Ads, YouTube and paid social. You will take ownership of our creative testing, campaign launches, optimization and reporting;
HomeExchange works differently from a classic travel platform: our members both host and travel. Our goal isn't simply to drive more sign-ups. We want to attract members who will open their homes and make the most of their membership, at an efficient cost, across many different markets.
From the start, you'll work on live campaigns with real budgets. You'll learn the job alongside our Paid Acquisition Manager, with regular guidance and support throughout the year.
Your missions
1. Google Ads and Youtube
Launch and optimise campaigns across our key markets ( Google ads & Youtube)
Control the quality: regular keyword, ad copy, audience optimisation
Monitor performance and flag anomalies (spend, CPA, conversion drops)
Launch A/B tests ( landing pages, creatives )
Keep account structure and naming clean
Analyse video performance (view rates, brand uplifts ) and feed learnings back into our creative engine
2. Acquisition Creatives
Keep our creative test framework running: ensure regular creative rotation and learning consolidation
Analyse creative performance across channels with our agency (hooks, formats, messages, UGC vs. brand) and turn it into clear insights
Build and maintain a creative learnings library
3. Reporting & analysis
Maintain performance dashboards and weekly reporting tools in collaboration with our Data team and AI tools
Contribute to budget pacing and monthly forecasts
What are we looking for
You're studying for a Master's degree (Bac+4/5) in marketing, digital, growth or business
Preferably you have a first experience (internship or alternance) in paid acquisition, ideally Google Ads and/or Meta Ads, or a strong, demonstrable motivation to learn
You're comfortable with numbers, at ease with Excel/Google Sheets, and curious about what drives a metric
You have a good eye for creative and know what works on TikTok, Reels and YouTube
You are fluent in both English and French (our team and markets are international).
You are organised, proactive, and comfortable challenging a campaign, an agency or your manager
Bonus: Google Ads / Meta certifications, knowledge of GA4 / GTM, Looker Studio, and an interest in travel and sustainable tourism
What we offer:
Real ownership of budgets and projects, with hands-on training across the full paid media stack
International exposure: multi-market campaigns, an agency relationship, and cross-team projects with Brand, Data and Product
Lunch vouchers
Alan health insurance (75% covered)
50% transport reimbursement
Breakfasts, afterworks and a friendly, committed team
Hybrid work, with offices in central Paris (10e)
A friendly and close-knit team!
Vacation bonuses
Our Commitment to Inclusion
HomeExchange and its team stand firmly against all forms of discrimination. We are committed to promoting Diversity and Inclusion by fostering a respectful and welcoming work environment where everyone can find their place, express their talents, and build their professional career. Every application will be carefully reviewed — don’t hesitate, apply now!
- Département
- Marketing
- Poste
- Paid Acquisition Apprentice
- Localisation
- Paris
- Statut à distance
- Hybride
- Type de contrat
- Alternance
À propos de HomeExchange
Leader mondial de l’échange de maisons, HomeExchange est une plateforme internationale née de l’union entre l’américain HomeExchange et de la startup française GuesttoGuest. L'entreprise a révolutionné le concept de l'échange de maisons grâce à l'invention des GuestPoints, un système de points permettant l'organisation d'échanges non réciproques.
De ses débuts avec des catalogues papier au site internet actuel (accompagné d'une application disponible sur Android et iOS), la communauté HomeExchange compte aujourd'hui plus de 310 000 membres uni·e·s par des valeurs de partage et de respect dans 177 pays.